Time: 4:00 pm - 6:00 pm
Location: : Student Union Building (SUB)
SOLD OUT
Check out ufv.ca/plls for other upcoming President’s Lecture events.
Date: Tues, Mar 1, 2016
Place: Great Hall, UFV Student Union Building
Time: 4 pm
“The Power Of Storytelling”
The company with the best story wins.
UFV is proud to welcome Terry O’Reilly to the UFV Abbotsford campus as a guest lecturer for the President’s Leadership Lecture Series.
The smartest, most effective marketers in the world use storytelling to persuade. We are all hard-wired to love stories, and every product and service has a compelling story to tell. Learn how to build stories and get the tools to start using storytelling in their own businesses. This presentation includes:
- How storytelling can add immediate value to your product/service.
- How to harvest stories from your company/organization and your customers.
- How storytelling can communicate intangible qualities like trust, confidence, and security.
- How stories can launch new products and maintain mature brands.
- How storytelling creates intense customer loyalty.
- Why the best storytellers are the best listeners.
- Why storytelling is one of the most cost-effective strategies in marketing.
This presentation also includes powerful examples of Canadian and international marketing campaigns that used storytelling in surprising and enormously effective ways.
Tickets are now sold out. Check out ufv.ca/plls for more lectures in this series.
Event Location : Student Union Building (SUB)
President’s Leadership Lecture Series — Terry O’Reilly: The Power of Storytelling
Date(s): Tuesday, March 1Time: 4:00 pm - 6:00 pm
Event Categories
- *_UFV Events
- College of Arts
- Communication
- Faculty of Professional Studies
- President's Leadership Lecture Series
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