Live Webinar – Understanding the Teenage Mind: Strategies to Engage Youth in Agri-Food Careers

Date(s): Wednesday, March 14 11:00 am - 12:00 pm
Location: Abbotsford Campus

Room:  G124 / Thinkerspace
Facilitator: The Conference Board of Canada – Live stream

According to the 2016 Census, the agriculture and agri-food sector accounts for 6.7% of Canada’s total GDP and employs approximately 2.3 million people. However, despite agri-food’s significant contribution to the economy, the average Canadian teenager is unsure about the sector and uninformed of its career opportunities. This lack of awareness presents a serious challenge to recruit the next generation of agri-food employees. With a rising labour shortage in the sector, and a need to feed a growing population, it is more important than ever to interest youth in an agri-food career pathway. So how do we get them engaged?

Webinar Highlights

During this session, Becky Parker will highlight findings from her Nuffield Scholarship, as well as a recent survey conducted by Agriculture in the Classroom Canada (AITC-C). She will share several AITC programs and identify ways that educators and agri-businesses can work together to promote agri-food careers to youth.

This session will cover:

  • Canadian teens’ perceptions about the agri-food sector/agri-food careers
  • Key terms educators and agri-businesses can use when highlighting career pathways
  • Program examples and strategies to engage youth in agri-food careers

To register or for more information contact Teaching & Learning at tlcevents@ufv.ca .

Event Location : Abbotsford Campus

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Live Webinar – Understanding the Teenage Mind: Strategies to Engage Youth in Agri-Food Careers
Date(s): Wednesday, March 14
Time: 11:00 am - 12:00 pm
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